6Sigma Case Study

Industry: Online education, process improvement
Delivery: Global, remote cohorts and self-paced
Goal: Win AI answer visibility for non‑branded course selection queries.

Outcome

6Sigma appears in the number three position in ChatGPT for the query “best six sigma online classes,” with strong coverage for adjacent prompts such as “best online six sigma certification,” “lean six sigma courses online,” and “green belt online course.” This puts the brand in front of high intent learners at the moment of decision.

The Challenge

Course providers look similar to AI systems. Assistants favor entities with clear credentials, consistent program names, and concise facts about outcomes, time to complete, and price. 6Sigma had quality programs, but assistants were not consistently selecting it for top recommendations.

What RankedAI Did

1. AI Answers Audit
   Mapped 60 buyer‑intent prompts across ChatGPT, Gemini, Copilot, and Perplexity. Logged citations, preferred phrasings, and which facts separated winners from the rest.

2. Entity and Course Schema
   Implemented Organization, Course, Offer, and FAQ schema. Unified program names for White, Yellow, Green, and Black Belt. Linked accreditation and delivery format to a single canonical entity.

3. Answer‑Ready Program Pages
   Rewrote page intros to front‑load proof and specifics. Each page now states who the course is for, learning outcomes, average time to complete, exam or project requirements, start options, and refund policy. Short paragraphs and question headers match how people ask.

4. Proof and Signals
   Elevated instructor expertise, alumni volume, and recognizable client logos. Standardized testimonials and media mentions. Synced program details across website, catalog, and major directories to remove ambiguity.

5. Prompt Coverage and Internal Linking
   Built comparison and “which belt is right for me” guides. Added concise alternatives pages for “self‑paced vs live online” and “corporate team training.” Linked catalog entries back to these hubs so assistants can cite complete, verifiable answers.

6. Monitoring and Iteration
   Weekly checks track placement, citations, and language patterns. We adjust headlines, add missing facts, and tighten copy as assistant behavior shifts.

Results We Track

• Placement in AI answers: Number three for “best six sigma online classes,” plus improved coverage for related prompts.
• Answer share of voice: More frequent citations in list‑style responses.
• Commercial indicators: More direct landings on program pages, higher contact requests that mention AI recommendations, stronger enrollment intent signals.

(AI results fluctuate. We monitor weekly and update content to maintain visibility.)

Sample Prompts That Now Surface the Brand

• “Best six sigma online classes”
• “Best online six sigma certification”
• “Green Belt online course”
• “Lean Six Sigma certification online”
• “Six Sigma training for teams online”

Why It Worked

Clear entity. Precise, citation‑friendly facts. Proof that reduces uncertainty. Content that mirrors the way students ask questions.

Timeline

Initial visibility gains in weeks two to four. Stable presence for core prompts after iterative improvements over the first month.

Services Used

AI Answers Audit. Entity and Schema Engineering. Answer‑Ready Content. Proof Alignment. Monitoring and Iteration.